24 Hour Home Care Unveils New Brand Identity
Los Angeles, CA – 24 Hour Home Care® has unveiled its new branding, in collaboration with Bridge 13 LA, a boutique creative agency located in Los Angeles.
This new branding includes a new logo brand mark, a new general look and feel to the brand and an updated brand name insofar as the brand’s spelling and written execution. This rebrand comes on the heels of 24 Hour Home Care® celebrating their 10-year anniversary, founded in 2008 in Torrance, CA.
24 Hour Home Care® has been a pillar in the community and one of the most trustworthy home care agencies over the past decade. The rebrand of the company focuses on the lessons that have been learned and the success 24 Hour Home Care® has had over the past ten years, while focusing on the future of the company. When considering a rebrand, one of the most important aspects is to revisit its purpose statement and to ensure it reflects the morals and values behind the company. During the rebrand efforts, the founders of 24 Hour Home Care®, Ryan Iwamoto, David Allerby and Tyner Brenneman-Slay, wanted to clearly define “the why” behind the company’s mission and vision. The company released its new purpose statement: “Impacting people’s lives by making a difference every day” with the goal of clearly communicating the company’s intentions and the ‘why’ behind their work.
“As we celebrated 10 years of serving our clients and our community, we knew we wanted to make a shift in our brand to appropriately reflect the culture, values and purpose of our company,” Susan Fink, Director of Marketing, stated, “When working with Bridge 13 LA, we were able to focus on what it meant to us to ‘impact lives by making a difference every day’ and really asked ourselves how that could be translated into our new brand identity. It was from the heart and soul of 24 Hour Home Care® that we found our new branding and the story that we will tell for years to come.”
With its new purpose statement, 24 Hour Home Care® also released its brand-new logo, which continues to focus on their commitment to home care, while bringing a new modern look and feel that is warmer and embraces the brand equity. When looking at the new logo, one may feel as though the brand has taken a step into the simplistic realm, with the logo following suit. However, there are several hidden meanings within the new logo that may not be apparent to the naked eye.
Bridge 13 LA, alongside with the founders of 24 Hour Home Care®, decided to pay homage to the clock that the old logo used to represent 24 hours of care, which can be seen as clock hands within the negative space between the 2 and the 4. The number 4 also reflects a house to represent the in-home care services the company provides to their clients. Additionally, on the end of the number 4, one can see a cross, which represents a symbol of protection and the outstanding relationships 24 Hour Home Care® has with the hospitals and medical facilities within its communities.
In addition to the usage of negative space in the new logo, Bridge 13 LA and 24 Hour Home Care® opted to use slightly slanted versions of the letter ‘e’ to symbolize how the company positively impacts the lives of their clients every single day. The slant in the ‘e’ also represents the happiness and smiling faces of the company’s caregivers and clients, as it is 24 Hour Home Care®’s priority to ensure the satisfaction and fulfillment of their community, caregivers and clients.
About Bridge 13 LA:
Bridge 13 LA is an agency created around the idea that their clients deserve to feel heard, understood and valued. Bridge 13 LA was founded on the principle that a creative agency should be accessible and affordable to all businesses and individuals. Bridge 13 LA puts a strong emphasis on building relationships with their clients, which allows them to deliver a product that is authentic an ultimately tells the story of each client. To learn more about Bridge 13 LA, please visit www.bridge13la.com.