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24 Hour Home Care Unveils New Brand Identity

24 Hour Home Care Unveils New Brand Identity

Los Angeles, CA – 24 Hour Home Care has unveiled its new branding, in collaboration with Bridge 13 LA, a boutique creative agency located in Los Angeles.

This new branding includes a new logo brand mark, a new general look and feel to the brand and an updated brand name insofar as the brand’s spelling and written execution. This rebrand comes on the heels of 24 Hour Home Care celebrating their 10-year anniversary, founded in 2008 in Torrance, CA.

24 Hour Home Care has been a pillar in the community and one of the most trustworthy home care agencies over the past decade. The rebrand of the company focuses on the lessons that have been learned and the success 24 Hour Home Care has had over the past ten years, while focusing on the future of the company. When considering a rebrand, one of the most important aspects is to revisit its purpose statement and to ensure it reflects the morals and values behind the company. During the rebrand efforts, the founders of 24 Hour Home Care, Ryan Iwamoto, David Allerby and Tyner Brenneman-Slay, wanted to clearly define “the why” behind the company’s mission and vision. The company released its new purpose statement: “Impacting people’s lives by making a difference every day” with the goal of clearly communicating the company’s intentions and the ‘why’ behind their work.

“As we celebrated 10 years of serving our clients and our community, we knew we wanted to make a shift in our brand to appropriately reflect the culture, values and purpose of our company,” Susan Fink, Director of Marketing, stated, “When working with Bridge 13 LA, we were able to focus on what it meant to us to ‘impact lives by making a difference every day’ and really asked ourselves how that could be translated into our new brand identity. It was from the heart and soul of 24 Hour Home Care that we found our new branding and the story that we will tell for years to come.”

With its new purpose statement, 24 Hour Home Care also released its brand-new logo, which continues to focus on their commitment to home care, while bringing a new modern look and feel that is warmer and embraces the brand equity. When looking at the new logo, one may feel as though the brand has taken a step into the simplistic realm, with the logo following suit. However, there are several hidden meanings within the new logo that may not be apparent to the naked eye.

Bridge 13 LA, alongside with the founders of 24 Hour Home Care, decided to pay homage to the clock that the old logo used to represent 24 hours of care, which can be seen as clock hands within the negative space between the 2 and the 4. The number 4 also reflects a house to represent the in-home care services the company provides to their clients. Additionally, on the end of the number 4, one can see a cross, which represents a symbol of protection and the outstanding relationships 24 Hour Home Care has with the hospitals and medical facilities within its communities.

In addition to the usage of negative space in the new logo, Bridge 13 LA and 24 Hour Home Care opted to use slightly slanted versions of the letter ‘e’ to symbolize how the company positively impacts the lives of their clients every single day. The slant in the ‘e’ also represents the happiness and smiling faces of the company’s caregivers and clients, as it is 24 Hour Home Care’s priority to ensure the satisfaction and fulfillment of their community, caregivers and clients.

About Bridge 13 LA:

Bridge 13 LA is an agency created around the idea that their clients deserve to feel heard, understood and valued. Bridge 13 LA was founded on the principle that a creative agency should be accessible and affordable to all businesses and individuals. Bridge 13 LA puts a strong emphasis on building relationships with their clients, which allows them to deliver a product that is authentic an ultimately tells the story of each client. To learn more about Bridge 13 LA, please visit

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Client Reviews

24 Hour Home Care review summary

Reviewer: Patricia
Patricia 2020-09-18 via Google
I like working for 24hr home care because they allow me to have a flexible schedule and I can take advantage of how far away from home I'd like to travel for work.
Reviewer: Liliana D
Liliana D 2020-09-18 via Google
Improving getting better and better really listen to our voice send us a recognition letter congratulating us as frontline workers, send us a little gift for our performance, send us an gift certificate from amazon for school supplies pack of $30 dollars for our children looking forward for more improvements feels good to be recognize as a great frontline worker helps us get more motivated afterall thats going on. Ive never got anything or a congratulations from them ever its the first time in the 3 years ive work with them and today they call me to say happy bday i feel special. Thank you 24hr homecare
Reviewer: Tatyana
Tatyana 2020-09-18 via Google
Pros: It’s nice working here. With this agency, you have a very flexible schedule. There are a lot of 4-5 hour shifts, although they do offer overnight shifts as well from 8 hours, maybe 12. You can qualify for employee benefits after 1 year of working here. They have “emergency rate” wages as well, these are last minute shifts that can raise from $1-5 an hour; if they hired you at $14hr and they give you an (e-rate) emergency rate then it’ll probably be from $15, $16, $17+ depending on the case. Traveling is required and they did have a virtual interview with me. They have employees working 24 hours if you decide to call them. They use the CC-Go app to clock in and clock out. They also give you a link to a corporate perks website that will give you discounts on phones, plane tickets, hotels ect. Cons: Communication with the office/managers can be difficult at times because when you call, anyone/random person can answer. My personal recommendation as a company request for employee(s): Sending each caregiver a “care package” in a ziplock bag with gloves, masks, hand sanitizer, ect. in case a facility or client doesn’t have the supplies needed. Having these “care packages” would help the company prevent any further sicknesses when dealing with urination and bowel movements if anything were to happen.
Reviewer: Samantha
Samantha 2020-09-13 via Google
Highly recommend!
Reviewer: Samantha
Samantha 2020-09-13 via Google
Great, award-winning company!
Reviewer: Samantha
Samantha 2020-09-13 via Google
Great company! Highly recommend.
Reviewer: CAROL
CAROL 2020-08-01 via Google
Reviewer: Laura
Laura 2020-06-12 via Google
Our care givers are loving, friendly and devoted. They are family! Thank you for being here for us.
Reviewer: Richard
Richard 2020-06-09 via Google
Our Care-giver Mudrakat is a blessing for us, with a big heart, and a very professional approach and skills - she will go far...
Reviewer: Raul
Raul 2020-05-28 via Google
Great place to work for!

The Most Trusted Caregivers

The success of our clients and company is entirely dependent on the quality of our caregivers. We make certain to find and provide our senior clients with the industry's best caretakers so that they have a positive in-home care experience. We submit all of our caregivers through nationwide background checks, assessment tests, and verify multiple references. All of our caregivers are required to be compassionate, reliable, experienced, and above all else, TRUSTWORTHY. We understand that you are entrusting your loved one's home and well-being with our company, and we take that very seriously.

24 Hour Home Care® is committed to improving the lives of our senior clients. By assisting seniors with their daily living activities, we are able to keep them at home where they are comfortable and allow them to thrive during this chapter of their lives. Not only do we strive to exceed customer satisfaction, but we strive to exceed employee satisfaction. We want all of our caregivers to be proud and happy to work for 24 Hour Home Care® so that they will provide the best senior home care possible!


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